Guinness Nigeria PLC launches Royal Kingdom lager with visits to state governors and traditional fathers

Royal Kingdom lager is a 5% ABV golden beer. It will be available in a 60cl bottle for 200 Naira

Guinness Nigeria PLC has announced the launch of Royal Kingdom lager; a truly local beer finely brewed to international quality.
Royal Kingdom is a first of its kind; redefining quality, heritage, culture and royalty for the proud people of Edo and Delta States. It has a refined, crisp and refreshing taste made with pure ingredients for a rich and rewarding experience.
The lager is a result of years of extensive research, and the need to celebrate the indigenous people in the heartbeat of Nigeria with a beer that stands as a symbol of their pride, heritage, communal life and kingdom.
As part of the activities to introduce Royal Kingdom to the people in the region, the
Guinness Leadership Team paid a courtesy visit to the Edo State Governor, Godwin
Obaseki; Delta State Governor, Ifeanyi Okowa, the Asagba of Asaba, Obi Professor Ejike
Joseph Edozien and the Olu of Warri, Ogiamen Ikenwoli II.

Speaking during the visits, Mr. Babatunde Savage, Chairman Guinness Nigeria PLC Board Of Directors, said that, “Royal Kingdom is our way of connecting with a community we have been part of for more than a decade – since 1974 when our brewery was built in Benin. We appreciate the strength of character, rich cultural heritage of the great people of both Edo and Delta.
“The birth of this brand stems from our long-standing relationship and progressive involvement in the economic advancement of these states as a corporate citizen. It is to also consummate our appreciation of the sterling characteristics and qualities of the great people of both Edo and Delta states. Hence, our decision in crafting an indigenous lager which alludes to the rich cultural heritage and great qualities of the people.” He added.

Delta State Governor, Senator Dr. Ifeanyi Okowa; Chairman Guinness Nigeria PLC, Mr. Babatunde Savage and Marketing Director Innovation and Larger, Guinness Nigeria PLC Jody Samuel-Ike during a courtesy call to the governor as part of activities to launch Royal Kingdom Premium Lager.

Delta State Governor, Senator. Dr. Ifeanyi Okowa who welcomed the Guinness team to the Government House annex Warri said, “We are, particularly, proud of a beer like Royal Kingdom. We respect and honour our roots, history and culture and tradition. We urge Guinness to continue to invest in our state and responsible drinking.

Mr Babatunde Savage; Representative of the Asagba of Asaba, Chief Patrick Onyeobi; and MD/CEO Guinness Nigeria PLC, Mr. Peter Ndegwa during a courtesy visit by the leadership of Guinness Nigeria to the Asagba of Asaba

The Asagba of Asaba who was represented by the traditional prime minister of Asaba Kingdom, Chief Patrick Onyeobi thanked the Guinness team for visiting the palace he said “We are pleased that Guinness Nigeria is uplifting and promoting Delta culture and traditions.

Marketing Director Innovations and Lager, Guinness Nigeria PLC Jody Samuels-Ike presenting a bottle of Royal Kingdom Premium Lager to the Representative of the Asagba of Asaba, Chief Patrick Onyeobi, during a courtesy visit by the leadership of Guinness Nigeria to the Asagba of Asaba as part of the activities to launch Royal Kingdom Premuim Lager into the market.

We believe that every day is a step forward and by investing in our land they play an active role in pursuing our desired future.”

Olu of Warri, Ogiamen Ikenwoli II with the Guinness Nigeria PLC team during a courtesy visit as part of the activities to launch Royal Kingdom Premuim Lager into the market.

The Olu of Warri, Ogiamen Ikenwoli II who welcomed the Guinness team to his palace said: “I am truly grateful for this honor from Guinness Nigeria. Guinness Nigeria has been a part of us for many years now and we hope that this product will be the first of many other innovations that will help engage our youth and celebrate our culture”.

Royal Kingdom lager is a 5% ABV golden beer. It will be available in a 60cl bottle for 200 Naira at a bar near you.

In the coming weeks, Royal Kingdom will be hosting activations across Benin and Delta states to provide platforms of consumers to experience and celebrate culture.

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