POSITION: Marketing Executive
DESCRIPTION: Our company a region focused startup Magazine and online news portal is seeking a Marketing Executive to join our team. We are seeking a creative and organized professional to pioneer a marketing team. The Marketing Executive will help develop, execute and promote sales and marketing program. The Marketing Executive also will be responsible for managing the execution of sponsored programs — whether that is the sponsorship of new editorial coverage or the development of branded content. The ideal candidate will have experience driving online traffic to specific pages and will be tasked with creating effective case studies for successful projects and supplements. The Marketing Executive is responsible for developing and implementing real-time and online marketing strategies and programs to increase customer retention and conversion rates at key consumer touch points. We are looking for someone who is extremely customer-focused and data-driven.
The ideal candidate is well-organized, has a great attitude, and truly thrives within a fast-paced environment. Previous hands-on experience simultaneously managing multiple marketing channels and campaigns is desirable.
RESPONSIBILITIES: Plan, execute, and optimize the email marketing strategy Engage customers to improve loyalty, drive repeat traffic, and improve retention rates through site merchandising opportunities Report & provide ongoing tracking and analysis of consumer site behavior through market analysis, competitive analysis and site analytics Direct promotions and marketing campaigns for special projects and supplements Manage shifting short term objectives while working on long-term projects Research and recommend best practices using analytics and on-going testing; then, implement programs designed to increase customer retention and loyalty Monitor ROI goals on all marketing initiatives and adapt accordingly.
BA/BS /HND degree in business, marketing or related field
1-2+ years of marketing experience desirable; hands-on experience developing and executing programs for email & social media
Strong oral and written communication skills with excellent attention to detail Solid analytical, reporting and problem solving skills
Graphic designs experience will be a plus
Candidate must be self-motivated with the ability to work well individually and with a team and the ability to multitask efficiently.
If you’re interested in applying for the Marketing Executive, or you would love to intern under the chosen candidate. Do send a cover letter and your resume, to firstname.lastname@example.org